
Overview
When the Wyoming Lottery launched, it did so with two games: Powerball and Mega Millions, national games known as the go-to lottery games. In its second year, WyoLotto decided to launch its very own game to add to its portfolio: Cowboy Draw. For this project, Warehouse Twenty One created the name and brand from scratch, rolled the new game out across Wyoming, and watched WyoLotto enjoy great success as players around the state jumped in to play.

Cowboy Draw Media


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Branding and launching Cowboy Draw was a fun and unique undertaking. Using imagery and colors that Wyoming is familiar with, we were able to design something that felt close to the players, but also embraced the fun spirit of the lottery. Giving away a ‘horse’ was also a new one for, well, everyone.
Hayley, Art Director