
Overview
It can be a challenge for a division of an international company to find the balance between leveraging the corporate brand while also standing out within it. But bringing a brand to life is what gets us out of bed in the morning and creating a space that showcased Lenovo OEM Solutions’ unique attitude gave us the chance to do just that.

Video
Show floors are busy, loud, and overall overwhelming. Our goal was to create a moment (or longer) of relief from all the noise and busyness, ultimately representing the experience of partnering with Lenovo.

Nick, Experiencial & Hardware DirectorThe 2019 DSE Booth allowed for a truly unique experience combining video, light, and sound. All of those things attracted attendees to this booth and made them want to stay. The cocktails helped too.