
Overview
In its fourth year, the Wyoming Lottery launched a new draw game in which players can win $1,000 a day for life – Lucky for Life. We developed a state brand identity for this national game, including a brand ambassador—Luck himself. We executed a statewide multi-channel marketing campaign—kicked off by a huge press event—to roll out Lucky for Life in true WyoLotto fashion.

Lucky For Life Media
Lucky For Life Radio

This was my first major campaign to get to work on and it was a blast. From incorporating the logo into the WyoLotto brand to the press event, it was an amazing experience to see the campaign develop from sketches and storyboards into real life. The campaign assets all tied together and communicated the uniqueness of the game in a simple, and fun way. The ability for us to have Luck at the press event and interact with the Lottery CEO, Yolo, and the giveaway winners really was the icing on the cake for this sweet project.
John, Senior Project Manager







