
Overview
When the price of a Mega Millions ticket changed from $1 to $2, getting players to buy more tickets was a tall order. Not only did we have to make sure they understood the changes to the game, we also had to make it enticing for them to play. Fortunately, the jackpot increased too, from $15M to $40M.

Mega Millions Media
Radio

More bling, please. Always more bling.
Jordan, Creative Director