
Overview
As a trusted national game with strong brand awareness, Powerball is the biggest jackpot game of any lottery product in the country. We leveraged $100,000 for giveaway prizes (including a truck, boat, camper, and cash) from the Multi-state Lottery Association with a campaign celebrating Powerball fun to drive sales.

Getting the word out
The campaign was seen in print, digital media, and point of purchase, as well as in this web video to help answer any questions along the way.
