
Overview
WyoLotto recently introduced a new two-month-long in-state game with $1,000,000 in winnings, and because only 100,000 tickets are sold, it has the best odds around. To generate state pride, we connected the game to Wyoming’s culture—tapping into old fashioned dancers, melodrama, and music found at the root of old-time rodeos. And Ragtime Raffle was born.

The full length video was made for broadcast and shared through press releases and on social media channels along with smaller cut downs.
