When the Wyoming Lottery Corporation first opened its doors in 2013, Warehouse Twenty One landed the chance to make state history. Our team was tasked with creating a brand––including coming up with a mascot and tagline––and flawlessly executing the rollout of Wyoming’s first-ever lottery. The result is a brand that has grown to become one of the most identifiable entertainment icons in the state of Wyoming today.
Branding a Wyoming icon
We developed the look, feel, and voice of the WyoLotto brand, including its memorable tagline, “just maybe,” through a series of discovery and strategy sessions. To carry the fun, whimsical feel of the WyoLotto brand even further, our creative process led us to develop the iconic WyoLotto ‘jackpotalope’ mascot, “Yolo.”
Campaigns that make history
The WyoLotto launch could easily be named one of the most energized moments in Warehouse’s history. We wanted to make sure that we introduced WyoLotto to future players in a memorable and entertaining way, so all hands were on deck throughout the entire process. During our brand rollout campaign, we developed WyoLotto.com, produced an engaging television spot, and created fun, branded assets to support our statewide, targeted media buy.
The WyoLotto experience, first-hand
Helping lottery players feel that they are a part of the WyoLotto community builds recognition and loyalty. We worked hard to generate PR coverage for the brand launch, as well as executed a massive launch-day press event, created branded, in-store displays for all 400 WyoLotto sales locations, and celebrated the first ticket sold in the state of Wyoming with all the energy we could muster.
It was one of those bigger-than-yourself projects, not only a big thing in our world but also a moment in Wyoming’s history.Sarah, Social & Creative Manager