
Overview
The Wyoming Department of Corrections (WDOC) was looking for a partner to help revamp their recruiting efforts and we thought maybe we could earn a get-out-of-jail-free card in the process. Often understaffed, with unenviable turnover rates, WDOC was in need of hiring the right kind of employees to help keep Wyoming prisons functioning safely. The result was a change in our perception of life in corrections and one of the most moving projects we’ve ever had the pleasure of working on.

Recruitment Media
In-State Radio
Out of State Radio

We ended up creating something that captured the emotions of the real people who help keep our communities and inmates safe. To see the client tear up when we showed them the video, blew me away. They were so grateful to work with people who ‘get it’, but really all we did was reflect back to them who they already are.
Hayley, Art Director







