
Overview
The Wyoming Workforce Development Council (WWDC) is an important group of governor-appointed business leaders from around the state responsible for fostering skilled workforces to serve growing industries. However, they’re often mistaken for an economic development entity or not even known at all. And they wanted to change that.

Videos
During this process we uncovered a collection of stories that showcased the impact of WWDC’s efforts across the state. We knew we could bring these advancements to life in a way that stood out by diving into the land of miniatures and stop motion.
From an execution standpoint, we needed to get a lot of complex information across in a way that remained visually engaging. These types of explainer videos are generally done with motion graphics or an interview/talking head approach. We decided to do the complete opposite using railroad figurines and props in custom-built sets where everything was physical. No graphics added in post, no special effects, no actors. Each scene meticulously art-directed.
Hayley, Senior Art Director