Building brand experiences (literally)

Connect your brand with your customers

We bring our creativity as a marketing firm to every facet of brand implementations, trade shows, and experiential activations. As masters of logistics, project management, and execution, we’ll create unique experiences that make your brand stand out and drive action.

Brand Implementations

Giving your brand a physical presence

W21 will work with you to develop a plan that fits your brand’s needs. We’re experts in taking a brand from paper to real world in a way that will make you proud every day.

We provide custom design, content development, furniture sourcing, and installation for:

  • Showrooms
  • Corporate office spaces
  • Community spaces
  • Museums

Virtual Broadcasts

Reach the people…

When the world changes, we change with it.
W21 can build and execute a live (or pre-recorded) virtual event for any situation where you need to communicate without the ability to gather in person. Whether it’s international team training, customer events, or PR communications, we will elevate each aspect of your event and appropriately reflect your brand through:

  • Set design and build
  • Program build and management
  • Video and/or motion graphics
  • On-location execution and support
  • Fulfillment

Trade Shows

From program strategy to design to build

We’re a full-service exhibit firm that has executed trade shows across the world. With W21 as a partner, you will have a single source with a range of capabilities, including:

  • Program design/development
  • Program management
  • Custom booth design
  • Booth manufacturing
  • Hardware rental
  • On-screen content development
  • I&D
  • Show services management

Experiential Activations

Building engagements with your brand

We have a passion for thinking up fun, engaging experiential executions for brands. Give us an opportunity and we’ll develop a creative, memorable, impactful interaction with your audience.

  • Halftime shows
  • Concerts
  • Community events
  • Internal sales events
  • Guerilla builds
  • PR events
  • Vehicle wraps

Most exhibit companies are focused on who you are and what you do. At W21 we are more focused on creating a brand or campaign that we can use our experiential knowledge to focus on key elements with set goals. This is what sets us apart from other marketing and exhibit companies, our planning from campaign creation to experiential execution.

Brandon, Event Director

Our full trade show and experiential capabilities

Trade shows and experiential activations, in particular, require extensive planning and coordination behind the scenes, and this is where W21 shines as a partner. We bring a range of capabilities to the table, giving you one point of contact for all your event needs.


  • Goal setting & ROI tracking
  • Program development
  • Measurement & reporting


  • Event networking & IT support
  • Internet management
  • Technical support
  • Lead generation staffing
  • Partner management
  • Vendor management
  • Food and beverage coordination
  • Installation & dismantle
  • Logistics services
  • Procurement
  • Custom rentals

Marketing & Advertising

  • Pre-event communications
  • Post-event communications
  • Sponsorship strategy
  • Sponsorship negotiation
  • Sponsorship management
  • Branded merchandising
  • Content creation
  • Geofencing


  • AV rental
  • Computer rental
  • Video wall rental
  • Monitor rental
  • Digital displays
  • Digital content creation (video, audio, motion graphics, etc.)
  • Interactive kiosks
  • Inventory management

Stories from our Experiences